September 22, 2024
milan fashion week

from 5pm to 9pm
hotel Nhow
via tortona 35, milano

CATWALK 4 is:

  • an exclusive format for brands that intend to present their new collections during the Milan Fashion Week.
  • promotion and commercial support in Italy, China, and Senegal.
  • from 2025, access to the markets of the United States of America, UK, Argentina, Ethiopia and UAE.

CATWALK 4 features:

  • own offices in 5 countries: Italy, the United States of America, England, China, and Senegal.
  • professionals with transversal experience in the fashion, marketing, IT, and commercial sectors.
  • the international network of professionals, technicians and operators in the sector
  • the network of journalists and communications workers
  • direct promotion of your events on television, radio, and magazine networks
  • direct online promotion in the main social media.

CATWALK 4 Milan Strategic People:

  • Mr. Gianluigi Resta, Local Producer Manager
  • Mrs. Raffaella Manetta, PR Manager
  • Mr. Alessandro Dotti, Photography
Days
Hours
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MILAN

Milan is the beating heart of Italy, where timeless elegance meets modern innovation.

Known as the world’s fashion capital, it is a vibrant city that seamlessly blends history, cutting-edge culture, and style.

Milan is a fascinating metropolis where the past and the future meet.

It is recognized worldwide as the undisputed capital of international fashion, the stage of exclusive and prestigious events that attract international stylists, models, journalists, and celebrities from all over the world transforming the metropolis into an explosion of creativity and glamour, enriched by events of all kinds.

During Fashion Week, Milan becomes the ideal place to offer the opportunity for brands to present their collections to an international stage of professionals.

Catwalk 4 Milan makes you protagonists!

Milan will be your catwalk to celebrate your success, reputation, and style.

Furthermore, from here, Catwalk 4 Milan will take you to other world fashion capitals, starting from a unique position you will promote your brand at the highest levels.

Catwalk4 Production

WHERE WE ARE: NHOW-MILAN

The Catwalk 4 Milan fashion shows will be organized within the spaces of the Hotel Nhow in Milan, an iconic and prestigious location in the heart of the city, via Tortona 35.

The environment is designed to offer creative and innovative solutions in an “unconventional” environment. The parterre will be able to accommodate a large number of guests who will access the event free of charge. The Brands will have a large space dedicated to the Backstage at their disposal.

The parterre will be able to accommodate a large number of guests – over 300 seats – who will be able to access for free.

catwalk4 - now hotel milan

THE EVENT

Catwalk 4 Milan offers young Italian and international stylists and established brands the opportunity to present their collections in February and September during the MFWs to an audience of professionals
and influencers with the broadcast of the fashion shows in live streaming to everyone on the most popular social channels. Titti Baiocchi will direct the fashion shows.
The event was born with the idea of ​​allowing stylists to take part in the Milanese fashion shows without having to take charge of the entire organization of a fashion show, a very complex and expensive operation.

Catwalk 4 is a traveling project that intends to promote Made in Italy brands around the world.
The first international fashion shows in Beijing are already scheduled for 2025 – Catwalk 4 Beijing – and
in Dakar in Senegal – Catwalk 4 Dakar, as well as further prestigious stops in the Middle East and America.

On the occasion of the event, fashion meets the world of culture with the presence of a dedicated area
for the exhibition of contemporary art by Italian and international artists.

At the end of the fashion shows all guests will be invited to a post-event party in the same location.

Every event is managed by the Local Event Producer, who arranges every business agreement with clients and suppliers.

catwalk 4 milan

THE PROPOSAL

The Catwalk 4 Milan fashion shows will offer brands the opportunity to walk a prestigious catwalk and enhance the craftsmanship of Italian companies. The organization offers a complete package, consisting of:

  • n. 20 models
  • n. 24/32 outfits including accessories
  • Fitting coordination
  • Direction and coordination of the fashion show
  • Music coordination – provided by the brands
  • Hair Stylists and Makeup artists
  • Seamstress/ironer – Dressmakers
  • Reserved seats in the parterre
  • Aperitif tasting
  • Backstage area pass
  • Post-event party invitations
  • n. 4 Copyright.Zone licenses by Lutinx to support the Brand’s intellectual property
  • Miscellaneous and possible
catwalk 4 milan

VISIBILITY

The offer includes:

  • Brand logo projection on the scenography LED wall
  • Projection of the Brand logo in lup on the LED walls of the location
  • Brand logo on invitations
  • Brand logo on the backdrop of interviews
  • Video streaming of the fashion shows on our social channels YouTube and Instagram
  • Full video production of the fashion show and filming in the backstage area
  • Creation of full photos of the garments’ exits on the catwalk
  • Brand mention in event press releases
  • Brand press release
  • Photo call with testimonials
  • Publication of stylist interviews in magazines and online publications
  • Publication of “previews” of promotional content on social pages
  • Publication of post-show content and interviews on social pages
  • Blockchain passes to share on social media for brands and guests
catwalk 4 milan
Download the Event's Brochure (🇬🇧 English)
Download the Event's Brochure (🇮🇹 Italian)

MAIN SPONSORS

TECHNICAL PARTNERS

MEDIA PARTNERS