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an international team, for you

CATWALK 4 , a UK-based project

Catwalk4’s Directors and Producers background includes working as a Model, Actor, & Choreographer, Marketing & Advertising for over two decades. Producing runway shows for fashion houses, retailers, shopping centers, launches, and expos.

Our producers continued to model throughout their school years. They appeared in a lot of TV commercials and magazines. Moving into acting in his twenties, he was featured in many international events.

After a successful career in both Modelling & Acting of more than 30 years, we realized there was a huge need for a service to provide the fashion industry with a One Stop fashion show organization. We were opening up this new great initiative.

Take the stress and hard work out of arranging your catwalk show. The idea was the supply the full service of organising a catwalk fashion show for Marketing Managers, Fashion Houses, Retailers, and Shopping Centres. After much success, and having worked with major Fashion Houses, Department Stores & Shopping Centres, Catwalk4 continues to provide ongoing Fashion Marketing services to the Italian Fashion Industry.

In 2024 this experience met Codice Italia Foundation, a NON-Profit organization oriented to promote in China and West Africa, the Made in Italy. This meeting allowed us to start Catwalk4 2.0, which focused on bringing Italian Style and Made in Italy concepts worldwide.

Thanks to Codice Italia Foundation knowledge the initial project made a jump into the future, bringing catwalk fashion shows around the world.

The focus of Catwalk4 is to support young and new Brands to present their businesses in the major Fashion Weeks around the world, supporting them in the Brand and Sales promotion too of their brands.

Catwalk4  is an innovation company, transforming a simple Fashion Show into a true business opportunity to be global!

WHY US

  • Catwalk4 is a lifestyle, we do not subscribe to the 9 to 5 mentality.
  • As a New York City-based boutique firm, we understand and appreciate the importance of personalized attention.
  • We’re accessible – when you speak with someone at our office, you’ll be able to speak with someone knowledgeable about your project, and not an operator, and you will never wait to hear back from us.
  • We believe in quality versus quantity, and as such, we seek out the “right” media outlets that are inherently relevant to your story Social Media, SEO, and Influencer savvy aren’t an option for Catwalk4, it’s a standard. We have a vision of how to best market your campaign online. We get it.
  • No cookie-cutter events here; everything we do is custom. From writing materials to crafting pitches, we individually target the right people with the right message.
  • No hand-me-downs or trickle-down effect – your publicist is always your publicist, not their assistants or interns and as such, no balls are dropped.
  • At Catwalk4, we become a part of our client’s team. Your success is our success.

GRAND OPENINGS AND LAUNCHES

  • 6th Doha Cultural Festival Opening
  • A I Grand Prix
  • AI Mountanabi – U:A:E (Dubai) –
  • Aspire Opening
  • Catgirl
  • Culture Festival – Qatae
  • Doha Olympic Bid Announcement
  • Dubai Summer Surprises 10th Anniversary Opening
  • Expo
  • FIFA World Cup Opening Ceremony
  • Goal 4 Africa Kickoff
  • Milan Fashion Week
  • Milan Rockin Fashion
  • Miss Universe
  • Qatar National Day Celebrations
  • Sfilata Amore e Mode
  • Vodafone Qatar IPO Launch
  • Watershow Premio Cavita – Sophia Loren
  • Torino Winter Olympic Games Opening Ceremony
  • UEFA Champions League Final Athens
  • Presentazione ATP Exxon
  • Mobil Tennis champion ship – Doha
  • WTA Doha
  • Sulle ali del sogno Premio Palco Leonardo
  • Anniversary 10th Event Palazzo dei congressi Riccione
  • Crossroads
  • Destate Caserta
  • Inaugurazione Hotel Kempinsky – Bratislava
  • Aqua Show Dubai
 
Gianluigi Resta - Catwalk4 Inc.

THE KEY-SUCESS FORMAT

Catwalk4 is a global business format designed to create and manage fashion shows with a distinctive global identity while allowing for localized production and execution. As the owner, we maintain control over the brand’s core identity, quality standards, and global promotional strategies, ensuring consistency and prestige across all regions. The primary elements—such as branding, overall themes, and marketing campaigns—are developed centrally to establish a cohesive global image.

However, Catwalk4 adopts a decentralized operational model by assigning the actual production of fashion shows to local producers in each country. These local producers are responsible for managing all country-specific aspects, including venue selection, local talent, logistics, and partnerships. This ensures that each fashion show resonates with the local culture and audience while adhering to the global standards and vision set by the parent company.

The key benefits of this model include:

  1. Global Consistency: By managing the brand identity, quality level, and global promotion, you ensure that every show, regardless of location, reflects the same high standards and creative direction.
  2. Local Adaptability: Local producers have the flexibility to adapt the production to suit the preferences, culture, and logistical needs of their specific market, ensuring relevance and success at a local level.
  3. Scalability: This approach allows the brand to expand rapidly into different regions, leveraging local expertise while maintaining brand control at the global level.
  4. Efficient Resource Management: Delegating production responsibilities to local partners allows for cost-effective operations, as local producers are familiar with the market and supply chain, reducing overhead for the central team.

This hybrid model of centralized control and decentralized execution makes Catwalk4 a scalable and adaptable business format for fashion shows around the world.

Would you like to produce one of our Fashion shows around the world? Contact us.